What should a home services website include?

A home services website needs a few things to actually book jobs. Put click-to-call in the header and make it follow visitors on mobile, since most people are searching from a phone. Give every service its own page instead of one catch-all, and build a page for each city or area you cover, because that is what ranks you locally. Load fast, show real photos of your work, and put your Google reviews and any licenses or guarantees up front where people can see them.

Beyond that, keep it simple and honest: clear services, an easy quote path, and no clutter between a visitor and calling you. Fancy design that loads slow or hides the phone number loses jobs. This is the exact recipe we build every site around in our contractor website design.