What should a home services website include?

A home services website needs a few things to actually book jobs.

What features should a home services website have?

Put click-to-call in the header and make it follow visitors on mobile, since most people are searching from a phone. Load fast, show real photos of your work, and put your Google reviews and any licenses or guarantees up front where people can see them.

What pages does a home services website need?

Give every service its own page instead of one catch-all, and build a page for each city or area you cover, because that is what ranks you locally. Add an about page with real faces, a contact page with an easy quote path, and somewhere to show finished jobs.

What to leave off a home services website

Beyond that, keep it simple and honest: clear services, an easy quote path, and no clutter between a visitor and calling you. Fancy design that loads slow or hides the phone number loses jobs. This is the exact recipe we build every site around in our contractor website design.

Everything we put into our own builds, and why, is listed in what’s in a Sloan’s home services website. If you run the business on your own, see the best website for a one-person home service business.