What the local SEO audit looks at
Four things decide local rankings. Most sites are strong at one of them and have never been told about the other three.
Google Business Profile audit
Categories, services, photos, hours, review pace. The map pack is where most local searches end, and the profile is what decides who is in it.
Your Business You
★★★★★ 4.9 · Roofing
All-Season Pros
★★★★☆ 4.6 · Roofing
Summit Group
★★★★☆ 4.4 · Roofing
On-page content
What each page says it is, and whether a search engine can tell. Titles, headings, and whether you have a page per service or one page listing them all.
Off-page signals
Who links to you, and whether your name, address and phone read the same everywhere. Google treats a contradiction as a reason to trust you less.
Name, address, phone
One wrong number across the web is enough to split your listings. We find them and list them.
Technical SEO
Load speed on a phone, schema, indexability, click-to-call. None of it is subjective and all of it is fixable.
Technical checks
Every check is pass or fail. Nothing here is a matter of opinion.
What it takes to reach the top of your niche
The audit ends with this, in your order, with the reason each item sits where it does.
Weeks 1-2
Fix the profile first
It is the fastest thing to move and the one most often left half-filled. Categories, services, photos, and a review request that actually goes out.
Weeks 2-6
A page per service, a page per area
One page listing eight services competes for none of them. Each one gets its own page, written for the search somebody actually types.
Weeks 4-8
Clear the technical faults
Speed, schema, click-to-call. These are pass or fail, so they get finished rather than managed.
Ongoing
Fix the citations, then earn links
Consistency first because it is free, then the slow part. This is the one with no shortcut and the one competitors cannot copy quickly.
Timings are how long the work takes, not how long Google takes. Nobody can promise you a position, and anybody who does is guessing.
Find out what is actually holding you back
Send me your website and your Google Business Profile. I go through all four, write it up, and send it back. No charge and no call required.