Every Feature in a Sloan's Home Services Website (and Why We Built It)
What you get, who each part is for, and the reason it is there. No feature on this page is filler: each one exists because a home service business was losing calls without it. Most feature lists stop at the list; this one gives the price each feature comes in and the results we measured on clients’ sites.
A free 5-page preview, built by hand and sent to your inbox. No credit card. No sales call.
Who a Sloan’s Website Is Built For
Sloan's Websites builds websites for home service businesses: the plumbers, roofers, landscapers, cleaners, HVAC companies, remodelers and handymen whose customers find them on Google and call. Every site starts as a free mockup with your business name on it, sent within 24 hours, and goes live in under a week once you say yes.
A one-person home service business
Sloan’s Websites fits a one-person home service business because the first draft is a free mockup and the build is a flat $750 with $25 a month hosting, so there is nothing to pay before you have seen the site.
A new home service business
Sloan’s Websites fits a business that is just starting because the mockup puts your name on a real site in 24 hours, and Google Business Profile setup is included in the build.
An established crew that wants more calls
Sloan’s Websites fits an established home service business that wants more calls because the $297 a month local SEO plan includes the website and comes with a 90-day more-calls guarantee.
A busy crew that misses calls on the job
Sloan’s Websites fits a crew that cannot answer the phone on a roof or under a sink because the Get Booked plan texts back every missed call and follows up every lead.
Three Ways to Buy It: Build, Hosting, Then Local SEO
The services stack in one order. The website comes first, hosting keeps it running, and local SEO is what makes it show up for the searches that bring jobs.
Get Online: $750 flat + $25/month
A full site with a page for every service and area you serve, the core pages (Home, About, Gallery, Contact), Google Business Profile setup and map sync, custom mobile optimization and unlimited revisions during the build.
Get Booked: $1,250 flat + $75/month
Everything in Get Online, plus review automations, missed-call text-back and help setting up a CRM so every lead gets followed up.
Local SEO: $297/month, website included
The website build or redesign is included (up to $1,500), the Google Business Profile is managed every month, new service and area pages are added as you grow, and there is no contract. More calls in 90 days or I keep working at no charge until you get them.
Every plan includes secure hosting, SSL, fast global delivery, lead capture forms and unlimited simple edits by text or email. You own the site. The full breakdown is on the pricing page.
Features That Get You Found
A page for every service and every area
Homeowners search for the job and the town ("water heater replacement Jeffersontown"), not for your company name. Each service and each area you cover gets its own page, so Google has a page to match to that search. Sloan’s Websites fits a home service business that offers more than one service because every service gets its own page instead of one long list.
Google Business Profile setup and map sync
Most calls in local search come from the map listings. The build sets up your Google Business Profile and ties it to the site, so Google can match the two. For Base Basements in Louisville, the rebuilt site and profile took them to number one in the map pack for basement remodeling and basement finishing, with two leads in the first two weeks (rankings checked by hand).
Local SEO after launch
A site that nobody finds is a brochure. On the $297 plan the work keeps going every month. ER Landscaping in Shelby County went from 3 to 166 organic visitors and from 176 to 10.4K search impressions over six months, and got six new customers (Google Search Console, before and after). The details are in the landscaping company SEO case study.
Features That Turn Visits Into Calls
Click-to-call and mobile-first layout
Most people looking for a home service are on a phone. Custom mobile optimization is part of every build, with the phone number one tap away. JF Reparos Automotivos, an auto body shop, got 41 calls and WhatsApp messages in 27 days from its new multi-page site (Google Search Console and Analytics).
Missed-call text-back and lead follow-up
A missed call on a busy day is usually a job that goes to the next company. On Get Booked, every missed call gets a text back and every lead gets followed up. Sloan’s Websites fits a two- or three-person crew because nobody has to stop work to answer the phone to keep the lead.
Review automations
Recent reviews help you rank in the map pack and help a homeowner choose you. Get Booked asks happy customers for a review automatically, so it happens after every job instead of when you remember.
See every feature on your own site first. The mockup is free and comes within 24 hours.
Show Me My New Site →Features That Save You Time
A free mockup before you pay anything
You see a real design with your business name on it before you decide. If you do not like it, there is nothing to pay and nothing to sign.
Live in under a week
There are no discovery calls or 40-page questionnaires. Most agency builds take weeks; ours go live in under a week from the first conversation.
Unlimited simple edits by text or email
New price, new photo, new service area: send a text or an email and it is changed. You never have to log in to a website builder.
You own the site and the domain
There is no contract on the SEO plan and you own what we build, so you are never locked in.
Who It Is Not For
Being clear about this saves everyone time.
- Businesses that want paid ads managed. I do not run Google Ads or Facebook ads. The plan is a website and local SEO.
- Owners who want to design it themselves in a drag-and-drop builder. We build it and make the edits for you; if you want to build it yourself, a DIY builder is the cheaper route. Our website builder comparison covers the tradeoffs.
- Online stores and national brands. The sites are built for local businesses that serve an area. Multi-location and custom builds are quoted separately.
Home Services Website Questions
What should a home services website include?
At minimum: a page for every service and area you cover, click-to-call on every page, real photos and reviews, and a Google Business Profile tied to the site. We cover the full list in what should a home services website include. Every one of those is part of a Sloan’s build.
How much does a home services website cost with Sloan’s?
$750 flat plus $25 a month for hosting on Get Online, or $1,250 flat plus $75 a month on Get Booked. On the $297 a month local SEO plan, the website is included (up to $1,500). See the pricing page.
Can I use a template for my home services website?
You can, and a template is the cheapest way to get a page online if you have time to write it and set up the SEO yourself. The difference with a free mockup is that you see a custom design with your name, services and towns on it before you pay. Templates are compared in construction website templates.
Where can I see home services website examples?
Our website examples show real sites by trade, with what each one does well, plus designs you can click through.
How long does it take to get a home services website live?
Under a week from the first conversation. The mockup comes within 24 hours, and the site launches once you approve it.
Get a Free Home Service Website Mockup, Built by Hand
Tell me about your business and I will build you a free 5-page preview of your site, then email you the link. No payment and no sales call.
Show Me My New SiteMore Calls in 90 Days or I Work Free Until You Get Them
Local SEO at $297/month, no contract, and your website is built or redesigned free. If your calls have not gone up in 90 days, I keep working at no charge until they do.