What is the Google map pack?

The map pack is the boxed group of three businesses Google shows on a small map near the top of a local search, above the normal blue links. Search "plumber near me" or "roof repair Louisville" and it is the first thing you see. Those three spots take a large share of the calls, because they carry a phone number and a directions button right there in the result, so a homeowner never has to open a website to get in touch.

Which three businesses appear comes down to how relevant your profile is to what was typed, how close you are to the person searching, and how well known you are, which Google reads from reviews, citations, and links. That is why the same search gives different results a few miles down the road. Getting into those three spots is most of the work in local SEO for Louisville contractors, and it starts with the Google Business Profile behind the listing.