What is the 80/20 rule in SEO?

The 80/20 rule in SEO means roughly 20% of the work drives about 80% of the results, so the smart move is to find that 20% and ignore the rest. For a local home services business, that 20% is a short list: claim and fully optimize your Google Business Profile, keep a steady flow of recent reviews, build one real page for every service and city you cover, and target the bottom-of-funnel searches people make right before they call. That handful of things is where almost all the ready-to-hire traffic comes from.

The other 80%, like chasing national keywords, redesigning your logo, or posting daily on social, mostly spins your wheels. We broke down exactly what that vital 20% looks like, step by step, in our guide on getting more organic leads for your Kentucky home services business, and it is the core of our local SEO for Louisville contractors.