How do I optimize my Google Business Profile?

Optimizing a Google Business Profile is mostly about completeness and consistency. Pick the most accurate primary category, then add relevant secondary ones. Fill in every field: services, service areas, hours, phone, and website. Add real photos of your work and your team, not stock, and keep adding them. Write a keyword-honest description of what you do and where, and turn on messaging.

After the setup, the ongoing work is what moves you up: ask for a review after every job and reply to all of them, post updates or offers regularly, and answer questions in the questions section. Keep your name, address, and phone identical everywhere they appear online. It is steady, unglamorous work, which is why a lot of owners hand it to us as part of our local SEO for Louisville contractors.