Largely the same things that get you into the map pack. AI assistants lean on the same signals search engines do: a complete and consistent Google Business Profile, real reviews, a site that clearly states what you do and where you do it, and mentions of your business on other sites. There is no separate AI submission process to pay for, whatever anyone is selling.
It does work. Ask ChatGPT for lawn care or landscaping in their service area and the Shelby County client in our landscaping case study comes back first, with the screenshots on that page. What got them there was ordinary local SEO done properly, not an AI trick. The practical advice is to be unambiguous about your service area and services in plain language on your own site, since that is the text these systems read. That is the same groundwork covered in local SEO for Louisville contractors.
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