How often should I post on Google Business Profile?

About once a week is a good target for Google Business Profile posts, and even every couple of weeks beats going silent for months. Posts are not a huge direct ranking factor, but a profile that stays active signals to Google that the business is engaged, and active profiles tend to hold their spot better. More importantly, posts show up to people already looking at your listing, so a timely offer or a recent job can nudge a searcher to call.

Keep it simple and real: a finished project with a photo, a seasonal reminder, a limited-time offer, or a quick tip. You do not need to write essays, and consistency beats volume. If keeping up with it is not realistic on a busy schedule, it is one of the things we handle in our local SEO for Louisville contractors.