How long does SEO take to work?

For most home service businesses starting close to zero, expect Google Business Profile work to move within a few weeks and real page rankings to build over three to six months. The Shelby County landscaper in our landscaping SEO case study went from 3 organic visitors a month to 166 in six months, which is a fair picture of the pace from a standing start.

That said, the six-month number gets repeated so often that people treat it as a law, and it is not. I have had a page hit number one within a couple of hours of publishing it. That happens when the site already carries some authority and the page targets a search that is specific enough that nobody has properly answered it yet. The long timelines come from competing for broad, crowded terms on a domain Google has no history with. Pick the right target and the wait is much shorter than the industry likes to admit.

Speed is also why our SEO comes with a 90-day guarantee. If your calls and leads have not gone up in the first 90 days, we keep working at no charge until they do. You can see how that runs on our Louisville SEO agency page.