Are lead generation sites like Angi and Thumbtack worth it?

Lead generation sites like Angi, Thumbtack, and HomeAdvisor can bring in work, but you never actually own those leads. If you have decided to try one, our Thumbtack vs Angi comparison covers how each one charges.

How lead generation sites charge contractors

You pay per lead whether you win the job or not, the same lead often goes to three or four competitors at once, and the moment you stop paying, the leads stop.

When lead generation sites make sense

They can make sense early on or to fill a slow week, but building your whole business on them is risky, because you never build anything that is yours.

How to get leads without paying per lead

The better long-term play is to own your lead source: your own website ranking in local search and a strong Google Business Profile, so calls come straight to you with no per-lead fee. Those leads are usually warmer too, since the customer chose you instead of clicking the first name on a list. That owned system is what we build with our digital marketing for home service businesses.

If you are looking at Google’s own paid leads instead, Google Guaranteed for contractors explains what the badge is now and what a lead costs. For roofers specifically, the numbers are in how to get more roofing leads.

If you are weighing an all-in-one marketing subscription like Hibu instead, see is Hibu worth it for a home service business.