Are lead generation sites like Angi and Thumbtack worth it?

Lead generation sites like Angi, Thumbtack, and HomeAdvisor can bring in work, but you never actually own those leads. You pay per lead whether you win the job or not, the same lead often goes to three or four competitors at once, and the moment you stop paying, the leads stop. They can make sense early on or to fill a slow week, but building your whole business on them is risky, because you never build anything that is yours.

The better long-term play is to own your lead source: your own website ranking in local search and a strong Google Business Profile, so calls come straight to you with no per-lead fee. Those leads are usually warmer too, since the customer chose you instead of clicking the first name on a list. That owned system is what we build with our digital marketing for home service businesses.