Is Facebook or Google better for home service leads?

Google catches people who already have the problem. Somebody searching "water heater replacement near me" is ready to hire today, and that is why search leads close at a much higher rate for home services. Facebook catches people who were not looking, which makes it better for staying visible with past customers and their neighbors than for filling next week.

For most contractors the sensible split is to get Google right first and treat Facebook as the place your reputation lives. Post finished jobs, let happy customers tag you, and let referrals find something recent when they check you out. Social profiles also show up in search results for your business name, so an active page helps even when nobody clicks it. If you want the search side handled, that is the Louisville SEO agency work.