Is a Google Business Profile free?

Yes. Creating, claiming, verifying, and managing a Google Business Profile is completely free, and Google never charges you to add photos, hours, and services or to respond to reviews. The only costs are optional, like running Google Ads or hiring someone to set the profile up properly and keep it optimized. For a lot of contractors that optimization is the difference between a profile that sits there and one that fills the calendar, which is why it is a core part of our local SEO for Louisville contractors. But the listing itself will never cost you a dime.