What is the difference between local SEO and regular SEO?

Regular SEO competes for broad keywords across the whole country, while local SEO narrows the fight to your geography and adds ranking factors that only matter locally, like proximity to the searcher, reviews, and your Google Business Profile. For a contractor serving a set of Kentucky towns, local SEO is where nearly all the buyer-intent traffic lives: someone searching "electrician near me" is far closer to hiring than someone reading a national article about wiring. In practice you want local pages for every service and city you cover, instead of one page trying to rank everywhere. That focus is the whole point of our local SEO for Louisville contractors.