How far away can my business rank on Google Maps?

Further than most contractors expect, but it fades with distance. Proximity to whoever is searching is one of the things Google weighs, so your listing tends to be strongest near your verified address and weaker the further out you go. Two towns over you are competing with businesses sitting right in the middle of that town, and they start ahead of you on that one factor.

You cannot move your shop, so the lever is everything else. A stronger profile, more reviews, consistent citations, and a real page about the work you do in that specific town all push your reach outward. Setting a service area on your profile tells Google where you go but does not by itself make you rank there. That is the reasoning behind building a page for the cities you serve, and it is core to local SEO for Louisville contractors.