Blogging for contractors: should you write blog posts?

Only if the posts answer questions your customers actually ask before they hire. For most contractors, blogging is the last thing to do rather than the first.

What contractors should blog about

A post explaining what a roof replacement costs in your area, or how to tell a slab leak from a running toilet, can bring in people who are close to calling somebody. General filler about the history of plumbing brings in nobody who will ever book you. Each post should link to the service page it supports.

How often to post

Your service pages and city pages earn far more work per hour spent, so build those out before writing a single post. If you are still missing pages for services you sell, that is where the time goes. Once the foundation is there, a handful of genuinely useful posts each year is plenty.

Blog writing for contractors: DIY or hire it out

You know the answers better than any writer, because you hear the questions on every job. If you write the posts yourself, keep them short and specific: the question, your honest answer, a local example, and a link to the service. If you hire the writing out, give the writer the real questions and a few job photos, and read every post before it goes up. A generic post that could be about any contractor in any town will not rank and will not convince anyone to call.