ER Landscaping Solutions: A Local SEO Case Study

We started with a full redesign. The new site leads with the work, says plainly which counties they serve, and gives people an obvious way to call or request an estimate instead of hunting for it.

From there we built out the pages that actually win local searches. Every service got its own page, and every county they cover got its own service area page. Someone searching in Frankfort looks for something different than someone in Shelbyville, so each area gets a page written for that location instead of one generic services page trying to rank everywhere at once.

Then we went after the searches people make right before they hire, not just the broad terms everyone competes for. The veteran-owned lawn care and landscaping page is the clearest example. It targets a specific buyer who wants to support a veteran-owned business, and it brought in a real lead in the first month it was live.

For the blog we pulled the actual questions people ask Google about landscaping, the People Also Asked questions, and answered them properly. Those pages started picking up impressions and clicks inside the first week.

We worked the Google Business Profile hard too, posting regularly and rewriting the service descriptions so they're keyword rich and actually say what the business does and where it works. We built out local citations so the business name, address and phone number match everywhere Google looks, which is one of the quieter signals that helps a local business show up in the map results.

On top of regular search, the site now shows up first in ChatGPT when people ask for lawn care or landscaping in their service area, listed ahead of the other companies in town. That's where a growing share of people are starting their search now.